Sarasota: Florida’s Best-Kept Secret

 

If you’re looking for the perfect balance of beauty, culture, and affordability, Sarasota might just be the place for you—I know, because it was for me.

 

Over 25 years ago, I first came to Southwest Florida as a news reporter, and I fell in love with the Gulf Coast and its people. The stunning Gulf sunsets, world-class beaches, and relaxed, welcoming vibe pulled me in—and I’ve been coming back every year since.

 

Sarasota is a slightly more affordable alternative to Miami, but here’s the secret: it has the most thriving arts community in the state. From opera and ballet to galleries and live music, Sarasota blends sophistication, culture, and coastal charm in a way that no other Florida city does. Add in championship golf courses, waterfront dining, and a laid-back yet vibrant lifestyle, and you’ve got the perfect place to call home—whether for a season or a lifetime.

 

It didn’t take much to convince me. It won’t take much to convince you either. Let’s find your Sarasota dream home today.